about us

What Makes Us Different

Our Mission

At Pacific Smile Design, we’re committed to helping you achieve the healthy smile that you deserve. We strive to educate our patients about the importance of their oral health, and how a healthy smile relates to their overall wellbeing. With the latest technology, a caring, friendly team, and a host of amenities, you can rest easy knowing that you’ve found your perfect dental home.

Dedicated To Helping San Diego Smile

Meet Dr. Heineken

Dr. Diana Heineken grew up in Redlands, CA to a family of dental professionals, where she watched her parents build their practices with genuine care for their patients and community. She immersed herself into dentistry in college where she worked part-time as a dental assistant. Both the technical and interpersonal skills in the dental office came easily to her. Moreover, after working for a pediatric dentist, and then helping her mom run her practice, Dr. Heineken really fell in love with the profession. 

After earning her Bachelor of Science degree from University of California Irvine, she headed to Western University of Health Sciences in Pomona, CA, where she received her master's degree, as well as her Doctorate of Medicine in Dentistry. She has since brought her dental expertise to beautiful San Diego, where she provides quality care and strives to educate her patients on the connection between oral and systemic health. She has been a member of the San Diego County Dental Society, and currently serves on the Board of Directors for the dental society as well as being a CDA Delegate for the State Dental Society. She also provides free dental care as part of her volunteer work with Veterans Village and other charitable organizations.

When she’s not in the office, Dr. Heineken loves spending time with her family, including her husband, their young son, and their 2 dogs. A fitness fanatic, she has ran 15 half-marathons, 1 full marathon, and a Spartan Beast race, all within the last 8 years. Chances are, if she’s not working, she’s working out on her Peloton, or going out for hikes with the family.

Get In Touch

What To Expect At Your First Visit

A Warm, Inviting Experience

When you walk through the doors of our San Diego office, you’ll be greeted with open arms by our friendly team of dedicated dental professionals. After checking in, Dr. Heineken will perform a comprehensive oral exam before you receive a thorough teeth cleaning. During the exam, she’ll look for signs of decay and other issues, and take the time to talk with you about your personal smile goals. Together, you’ll create a customized treatment plan that fits your needs, budget, and lifestyle.

Get To Know Our Team

Commitment To Care

We’re nothing without our team of dedicated dental professionals. When you walk through our doors at Pacific Smile Design, you can rest assured that you’ll be welcomed with open arms and treated like you’re part of the family.


Office Manager
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Treatment Coordinator
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Dental Hygienist
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Dental Assistant
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Dental Hygienist
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Dental Assistant
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Office Comforts & Amenities

Stay Relaxed During Your Visit

We’re committed to keeping you comfortable and at ease during your stay. Once you’ve settled in, we have iPads equipped with streaming services and noise-cancelling headphones so you can tune out and listen to your favorite music or catch up on the latest shows during your treatment. We also offer a range of sedation options so you won’t feel a thing.

Advanced Technology

Modern Dentistry For You

By keeping up with the latest advancements in dental technology, we are able to provide you with the most effective, efficient, and comfortable care possible. Breakthroughs in dental imaging, like our iTero intraoral scanner and digital x-rays, allow us to create crystal-clear representations of your teeth, gums, and underlying structures for better treatment planning and more accurate diagnoses. We can even show you what your completed smile will look like after Invisalign treatment, before you even begin!

We also proudly offer PrimeScan CEREC technology, which allows us to craft and fit high-quality crowns in just one visit. This cutting-edge method ensures a quick, precise, and comfortable experience for all our patients.

Our Community Contribution

Giving back

Dr. Heineken is dedicated to making a positive impact on her community, and often spends her free time volunteering with various organizations. She has donated her time and expertise to Veteran's Village, Give Kids a Smile, and CDA Cares to provide quality free dental care to veterans, underprivileged children, and everyone in between.

Patient Experiences

See What Our Patients Are Saying!

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Stephen K.

"Dr. Heineken and her staff were absolutely wonderful from start to finish! They were so welcoming, friendly, professional, and accomodating throughout the whole process. I went in for a consultation, cleaning and whitening and was blown away by their level of care and attention to all of my concerns and needs."

Sharon J.

"I made an appointment with Dr. Heineken for a initial consult, check-up, cleaning, and whitening. The entire staff was so welcoming! After I filled out my paperwork, Rebeka took me into the consult room and asked a few questions about my dental concerns and oral hygiene practices. Talking to Rebeka truly put me at ease for my appointment - she explained every process that I would be going through and answered all of my questions."

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"Our success is completely based off our ability to connect with patients and create a positive culture around a healthy mouth and a healthy body."

– Dr. Heineken

we offer complimentary consults!